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Uncover your inner diva and explore your digital master in NYCs first digitally enhanced hotel. Outside our new buildings location on 35th St. & Fashion Ave, lay the epicenter of the creative community which helps define what the world wears! Discover corridors that come to life and a rooftop that transforms every hour on the hour. Encounter a hotel that is visually different on each visit, a hotel that is interactive, and changes with the seasons! The chic design of our 348 guestrooms will delight every sense, no detail overlooked. When it's time to unwind, visit Rock & Reillys Irish Pub. Serving breakfast, lunch & dinner, Rock & Reillys offers innovative creations influenced by their Emerald Isle roots, but inspired by their NYC home. If outdoors is your thing, simply step outside to our 8,000 square foot deck with retractable roof! One of the largest decks in NYC; our rooftop offers a haven from the city below with private cabanas and views of 34th St. & MSG.